With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of a number of plates washed with a single bottle. From 8,000 plates 20 years ago, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy – covering the entire length of the San Juanico bridge and back.
“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of almost 8,000 plates 20 years ago,” shares David Jay Gomez, Dish Care Brand Manager at Procter and Gamble.
Continuing the celebration that started on June 23 in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife salu-salo at Plaza Ibarra with mom celebrity Jolina Magdangal-Escueta. Media and blogger guests were treated to a fiesta-themed event filled with scrumptious Filipino dishes and delicacies and festive song and dance performances.
Jolina Magdangal-Escueta, joined by celebrity mom Ruffa Mae Quinto and blogger Momi Berlin shared their own stories of how the new best ever Joy has helped them lead the best ever life for their families. “I love hosting and cooking for my family and friends, so I always end up with a lot of dishwares and cooking ware to clean after every event. But I only had to use one drop of Joy to clean them all,” Jolina shares.
“I tried using a different dishwashing liquid in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy because the product is so concentrated, one drop goes a long way,” Momi Berlin added.
In the event, Joy showed its superior dishwashing ability through experiment videos that visualized the product’s new and improved formulation, and even a live demo of the Best Ever Joy cleaning up the plates used in the salu-salo.
Joy also extended the celebration of the Best Ever Life beyond the attendees of the event. The salu-salo commemorated SOS Children’s Village Alabang as Joy’s beneficiary in bringing the best ever life to Filipino household by supporting the children’s daily meals.
With the launch of the new best ever Joy, more plates can be cleaned, and more Filipinos can discover their best ever life. For more information about Joy, visit the Joy Philippines Facebook page.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.