Manila, August 15, 2019 – HP Inc. in the Philippines today released findings from the HP New Asian Learning Experience Study. The survey explores how the personalities of these parents impact the ways in which they define learning for their children in order to ensure they have the right skills for their future success.

The study also revealed that most Filipino parents are realists. They are aware of the potential obstacles that their children may face in the future and are willing to do whatever they can to ensure that they are prepared. They want their kids to be exposed to the world and develop skills that they can use beyond the classroom and in real life.

 “The study gives us insights on how learning is evolving and where our innovation can ensure these young learners thrive,” said Pallasena V Viswanath, Managing Director of HP Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a positive impact on their children.”

HP Philippines Managing Director Pallasena V Viswanath reveals the Philippines-specific insights from the HP New Asian Learning Experience study and how HP continues to support Filipino parents in future-proofing their children.

Key Survey Findings:

  • Ensuring their children are future-proof is a top priority for Filipino parents
  • 70% of Filipinos, the highest among markets surveyed, are willing to spend on extra classes or activities for their children outside of regular school work
  • 91% say it is most important for their children to be happy when they grow up
  • Parents believe that printed materials are essential to learning

 Fighting a future of uncertainty

In all countries surveyed, future-proofing children are the greatest concern for all parents. Amid the accelerating inflation in the Philippines, 75% of Filipino parents surveyed say that they worry about the rising cost of living, while 56% are worried about job security for their kids in the future market. This is why a major sacrifice that Filipinos make for their children is finding ways for them to learn a wide range of skills. 70% of these parents, the highest among all markets surveyed, are willing to use a part of their family’s income in for extra classes or activities in order to give their children an advantage over their peers.

When asked about their top priority for their child’s future, the study revealed that Filipino parents only want their children to be happy and feel fulfilled. 93% even say that they like teaching their children because it’s the best time to bond, rather than to control their learning.

Educator Edric Mendoza (right) and celebrity parent Chesca Kramer (middle) joins HP Philippines Managing Director Pallasena V Viswanath in sharing their personal insights on the findings of the HP New Asian Learning Experience study, highlighting how print remains as significant as ever in today’s learning landscape.


Filipino parents want to take advantage of technology alongside traditional learning

Team Kramer in full force at the launch of the HP New Asian Learning Experience study results. The kids enjoyed all the educational activities prepared for them during the event. 

The HP New Asian Learning Experience Study also revealed that parents believe printed materials will impact their child’s learning more positively than purely digital learning.

Ultimately, they perceive a mix of both print and digital as most beneficial. Parents feel that printed materials are better used for activities related to art (61%), math (60%), and memorization (50%), whereas electronic materials better facilitate learning in music or auditory skills (60%) and art (57%).

HP, through its range of innovative printers and personal computers, such as the HP DeskJet Ink Advantage 3775 and the HP Pavilion x360, reinvents learning to ensure that students have the right tools to develop their skills and help their practical, creative, critical, and inventive learning.

For more information, please visit HP Official Store on Lazada.


About the HP New Asian Learning Experience Study 2019

The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore, Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was conducted from November to December 2018. The results in the press release are based on respondents in the Philippines only.

 About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at