To help encourage parents to properly measure their children in order to recognize signs of nutritional inadequacy and keep their growth on track, Abbott launched the PediaSure Plus #OhMyGrowth (OMG) Park across a number of locations in the Philippines. The park offers a fun and interactive experience for parents and children over three years old. Featuring checkpoints for height, weight and immunity, the park is designed to educate parents on their children’s nutrition and growth development, while letting the kids enjoy fun-filled activities. Currently in Festival Mall, Alabang from Nov. 17-18, 2018, the park is also scheduled to be at: SM City Pampanga on Dec. 8-9 and SM Southmall, Las Piñas on Dec. 15-16.
Complete and balanced nutrition is important for a child’s growth
The first five years is a critical window in a child’s life for bone growth, with 60 percent of a child’s adult height attributed to growth at this stage. However, this period is also the time when a child is most likely to encounter barriers to growth such as poor nutrition, feeding difficulties or frequent illnesses. It is important to ensure that a child is getting a complete and balanced nutrition as they grow and that appropriate nutrition is introduced in time so that the child can stay on track in achieving his full growth potential.
An oral nutritional supplement like PediaSure Plus can help provide the proper nutrition a child needs by helping to fill nutritional gaps. PediaSure Plus is clinically proven, with 37 growth nutrients and triple protein complex, to support muscle and bone growth. A clinical study among Filipino children showed that drinking two servings of PediaSure Plus with three balanced meals everyday resulted in visible growth within eight weeks — and helped to improve appetite, weight and height, reduced sick days, and sustained proportional growth.1
Dr. Jose Rodolfo Dimaano Jr. – medical director at Abbott explains: “To support their overall growth and development, children require complete and balanced nutrition. PediaSure Plus provides essential macronutrients and micronutrients needed by a child to stay healthy and well-nourished. Its consistent use helps children to meet their dietary requirements of key nutrients for growth. This is especially important because many Filipinos are deficient in nutrients such as calcium, iron, vitamin A and C – all needed to support the optimal growth of children.”
At the launch event, celebrity mom Melissa Ricks – mother to three-year-old Keira, spoke about the importance of ensuring optimum nutrition with PediaSure Plus: “It was hard to make sure Keira was getting all the nutrition she needs when she was growing up because of her food preferences. But she loves the taste of PediaSure Plus – especially the chocolate one! With her having that twice a day, I can rest assured that she’s getting the proper nutrition she needs for her health and growth development – boosting her height, weight and immunity. It really helps me to make sure she is eating right, even on the busy days.”
At Abbott, we’re committed to helping people live their best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world – in nutrition, diagnostics, medical devices and branded generic pharmaceuticals – that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.