Mention Glutathione and what immediately comes to mind? Skin whitening. Almost all companies carrying products with Glutathione, which is touted as the King of Antioxidants, has skin whitening as a selling factor. I said almost – but not all.

Not many people are aware that Glutathione strengthens the immune system, neutralize many different types of free radicals, and protect against oxidative stress. Achieving a whiter skin actually is just a side effect.

In the market today, there are 3 ways of taking Glutathione: Topical(soaps), Oral(supplements), and Intravenous (injectables).

Glutathione Soap brands promise effectivity at skin whitening, reducing the appearance of dark spots, acne scars, hyper-pigmentation and other forms of melasma. And many Filipina who dreams of being a Paris Hilton look-alike would grab just any “gluta” soap out there hoping to achieve it.

Taking glutathione intravenously, on the other hand, is costly and can only be done at a doctor’s office. There is also a general concern in the medical profession whether this even allows the glutathione to reach the cells where it is needed.  An example of this concern is in the emergency room treatment for acetaminophen overdoses which is typically intravenous N-acetyl cysteine to allow the cysteine to generate natural glutathione which protects the liver from damage.  

Max International has solved this problem with its proprietary and patented technology RiboCeine™, which has been shown to be in oral dosage 300% more effective than the traditional N-acetyl-cysteine formula in raising glutathione levels in the liver.

“Achieving fair skin is probably the least of the benefits that glutathione has to offer. It can provide far more significant health benefits,” said Max International Vice President for Asia Joey Sarmiento during an intimate luncheon with media guests at Chateau 1771 at One BGC.  

Sarmiento knows fully well where he is coming from – Max International which has been in the country for a decade now, after all, is known as THE Glutathione Company, and glutathione has become synonymous with achieving fair skin. Take note – achieving fair skin, not achieving a whiter skin. 

And what is RiboCeine? It is an end-result of the years of research done by Dr. Herbert T. Nagasawa, who, through the 1960s and 70s, saw how the Second World War left veterans in despair and dependent on alcohol, including his own brother who suffered from cirrhosis.

This prompted Dr. Nagasawa to develop a way to better prevent alcoholics from developing fatty livers, thereby reducing the risk of cirrhosis and liver failure. He and his team sought to boost the body’s natural production of GSH through RiboCeine™, which, once ingested, enters the bloodstream and delivers cysteine and ribose direct to the body’s cells, not only supporting glutathione production but also providing D-ribose an important provider of natural fuel and energy for those cells. 

Today, RiboCeine™ is the keystone ingredient in several of Max International’s products, including Cellgevity and MaxOne.

MaxOne, in particular, is purely 100% RiboCeine™, which means it is safe even for people with allergies to shellfish and mushrooms as there are no additional active ingredients. 

Cellgevity, on the other hand, features an advanced RiboCeine™ formula with 12 synergistic ingredients – including aloe leaf, Vitamin C, broccoli seed extract, resveratrol, and grape seed extract, among others.

“We at Max International believe that you should be healthy inside and out,” said Max International Global President Jim Stevralia. “Glutathione is the most powerful component of our body’s antioxidant defense system. It is even more powerful than Vitamin C – increasing our energy and slowing down the aging process,” he added.

Max Intl President Jim Stevralia, Dr. Carmen Genson and Joey Sarmiento, Max VP for Asia.

So how and where can we buy CellGevity and MaxOne? They are not available in your favorite drugstores or supermarkets Mommshies. Max International is also a direct marketing company where enrolling as an “Associate” gives you benefits if you play it right.


Max International is a health and wellness company committed to producing and delivering the best possible Glutathione-enhancing products in the world, through multi-level marketing. With a global presence in 16 countries and over 320,000 associates worldwide, Max International is dedicated to its mission of improving the physical and financial lives of individuals all over the world. Its vision is to provide its patented, science-based health and fitness products to people everywhere. To learn more, visit