In today’s modern world, women are not just working in the confines of their homes but also out in their workplaces. And they have to take care of themselves inside and out. Filipinas are known to be strong and beautiful, yeah? But what does it really take to become one?

As a brand that has always worked to make women feel confident about their own version of beauty, Pantene Philippines started the #StrongerNow movement, recognizing that scars are not meant to be hidden – that every woman is born with pride, brave, beautiful, and stronger now because of the struggles she overcame. 

#StrongerNow is a collection of stories of struggles and triumphs of Filipinas in all walks of life. It tells stories of real Filipinas whose strenghts and resilience further let their inner beauty shine. With this campaign, Pantene Philippines also launches the new Pantene Pro-Vitamin series which features the first-ever vitamin shampoo, which strengthens hair against breakage with every wash, much like the women it supports – stronger with every damage. Relate much Mommshies? 

Pantene ambassadors
Gathering these strong and beautiful Filipinas on one stage for Pantenes’ #StrongerNow campaign. (L-R) Anna Cay and Say Tioco with Chi and Gabs Gibbs; Alodia Gosiengfiao, Jasmine Curtis-Smith and Joyce Pring; Kevin Balot, Stacey Gutierrez and Dennise Lazaro.

Anne Curtis-Smith and Gabbi Garcia, together with Pantene Philippines’ brand ambassadors Anna Cay, Alodia Gosiengfiao, Chi and Gabs Gibbs, Dennise Lazaro, Jasmine Curtis-Smith, Joyce Pring, and Say Tioco are the forefront of the #StrongerNow movement. They are joined by Kevin Balot, the first Filipina transgender who won Ms. International Queen 2012 and twins Stacey and Danah Gutierrez of Plump Pinay who have been advocating for body positivity for almost a decade now. Each of them has had her own moment of struggle that made her the strong woman that she is and continues to be every day.  

The super AnneKabogable Anne Curtis-Smith is the newest endorser of Pantene.

Gabbi Garcia renders a song number for the audience at the media launch


The new Pantene Pro-V Shampoo and 3 minute conditioner are designed to put in more nutrients with every wash, strengthening hair with resilience to take on daily hair stress. Through the patented Gel Network Technology, your hair is replenished with essential nutrients – anti-oxidants, emmolients, and Pro-V, by melting lipids into fibers.


It comes in three variants: Hair Fall Control, Total Damage Care, Silky Smooth Care, and Color Protect.  Each 170ml Pro-Vitamin shampoo retails for P109 and 150ml 3 Minute Miracle for P149. There is more good news here Mommshies! You can save up to P332 when you purchase it on Lazada. Exclusive discounts and bundle sets are now available at 

Grab them now Mommshies!