Last December 15, 2018, four countries in Asia – India, Indonesia, Philippines and Thailand – simultaneously mounted a benefit sale of American Standard GENIE Hand Showers. The proceeds of which will be donated to the LIXIL-UNICEF ‘Make A Splash’ program. In India, all proceeds will be donated to the UNICEF India WASH program. Fittingly named ‘Shower For Good’, consumers who buy a GENIE Hand Shower will be able to enjoy a great shower experience and at the same time help children live healthier lives through access to basic sanitation.
As the world’s biggest player in water technology, LIXIL leverages its expertise as it teams up with UNICEF, who works in over 100 countries worldwide to improve access to clean water, basic toilets and good hygiene practices. Through Make A Splash, the two organizations aim to promote local sanitation markets, by creating demand for sanitation products like toilets, improving supply of such products, and supporting opportunities for affordable finance.
The goal of American Standard aims to sell 1000 units of GENIE Hand Shower in each of the 4 participating countries – India, Indonesia, Philippines and Thailand – at the ‘Shower For Good’ benefit sale, with all proceeds going towards the LIXIL-UNICEF ‘Make A Splash’ program. In India, all proceeds will go towards the UNICEF India WASH program. What’s more, GENIE Hand Showers were sold at a specially discounted price at P595 each.
Emily Rose Besavilla and Alen Alban, Lixil Mktg. Mgr. and Country Mgr. respectively giving their remarks at the launch.
In the Philippines, ‘Shower For Good’ used the holiday season as a fitting backdrop for the benefit sale. The public and invited guests at the Eastwood Mall Central Park Open in Libis, Quezon City were treated to a Chorale fest as the benefit sale manned by volunteer university students and civic organizations in the country raced to deliver all 1000 GENIE Hand Showers to the sale’s finish line, ensuring the donation of all proceeds to LIXIL-UNICEF ‘Make A Splash’ program.
Placing comfort, hygiene and aesthetics at its forefront, the award-winning GENIE Hand Shower boasts better water pressure performance because of an especially designed water channel and 120 micro spray holes that ensure a robust water flow, even under a low pressure. In addition, users can also look forward to a visibly clean shower experience. Sporting a rarely seen translucent shower face, GENIE Hand Shower is also revolutionary in its product design that prompts users to clean the slime and mineral deposits to ensure they are getting clean water for their shower session even after long-time use.
With your support, the benefits of a great shower can extend not just to you and your family, but to a child whose life may be changed for good. The ‘Shower For Good’ event will help give disadvantaged children access to an appropriate toilet. Toilets are proven to help boost children’s survival rates, make communities healthier and more productive, and even improve a child’s chances of attending school.
By 2021, the LIXIL-UNICEF ‘Make A Splash’ program will have contributed to global efforts to improve basic sanitation for 250 million people around the world. UNICEF and LIXIL, together with the help of its consumers and customers are improving sanitation around the world, one toilet at a time.